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More Than a Mascot? The Effect of Conversational Mascots on Donations for Nonprofit Organizations

Research output: Contribution to book/Conference proceedings/Anthology/Report › Conference contribution › Contributed › peer-review

Contributors

Theres Rüger - , Chair of Business Administration, esp Marketing (Author)
Alfred Brendel - , Indiana University Bloomington (Author)
Mariam Bellger - , Chair of Business Administration, esp Marketing (Author)
Janek Mücksch - , Chair of Business Administration, esp Marketing (Author)

Details

Original language	English
Title of host publication	ICIS 2025 Proceedings
Place of Publication	Nashville
Number of pages	17
Publication status	Published - 2025
Peer-reviewed	Yes

Publication series

Series	ICIS Proceedings

External IDs

ORCID	/0000-0002-1562-0275/work/194258063
ORCID	/0009-0008-5147-2995/work/194258335

Keywords