Consumer acceptance of packaging made from post-consumer recycled polyolefin plastics (PCR-PO) in the food and cosmetics sector: influencing factors and convincing environmental arguments
Research output: Contribution to journal › Research article › Contributed › peer-review
Contributors
Abstract
Despite the potential of packaging made from polyolefin-based post-consumer recycled plastic (PCR-PO) for a circular economy, it is often not used in the food and cosmetics sector. with regard to the role consumers play in this, three questions arise: What are the decisive factors for the acceptance of PCR-PO packaging? How are they justified? Can corresponding acceptance barriers be broken down using environmental arguments? A guideline interview and a card ranking with physical stimulus material made of PCR-PO plastic were carried out in this study.The results of the study suggest that the use of PCR-PO plastic is rather accepted in the cosmetics sector than in the food context. In the food sector, PCR-PO packaging that is too dark and too rough could lead to acceptance problems. With regard to the persuasive power of environmental arguments on PCR-PO packaging, emphasizing ecological benefits in terms of resources and circularity – detailed and quantified - seems to be advantageous over other ecological arguments.
Details
| Original language | English |
|---|---|
| Article number | 102042 |
| Journal | Sustainable Futures |
| Volume | 12 |
| Publication status | Published - Dec 2026 |
| Peer-reviewed | Yes |
External IDs
| Scopus | 105045718500 |
|---|---|
| ORCID | /0000-0003-2862-9196/work/224211242 |
| ORCID | /0009-0000-4340-9154/work/224212800 |
Keywords
Research priority areas of TU Dresden
Sustainable Development Goals
Keywords
- PCR-PO barriers, Sustainability perception, PCR-PO packaging, Ecological cues, Environmental claims, PCR-PO acceptance