A field experiment on attracting crowdfunders
Research output: Contribution to journal › Research article › Contributed › peer-review
In a field experiment, we tracked whether crowdfunders clicked on a newsletter link to a new project and whether they invested. In terms of clicks, we find that crowdfunders overall respond most to an environmental framing, while older crowdfunders respond more to a financial framing than younger ones, and men respond less to a financial framing than women. There were no significant differences in terms of investments.
|Number of pages||5|
|Publication status||Published - Jan 2023|
ASJC Scopus subject areas
- Debt crowdfunding, ESG, Green investments, Investor preferences, Sustainable investments, Debt crowdfunding, ESG, Green investments, Investor preferences, Sustainable investments